Sell With Us
Elevate Your Property Sale With Santa Fe’s Trusted Experts
Exceptional Property Marketing Starts Here
Does who you work with impact the outcome? The answer is yes. When selling your Santa Fe property, you need representation that combines strategic marketing, precise market knowledge, and exceptional negotiation skills.
The Lyon Group approaches each listing as a unique opportunity to showcase a property’s distinctive character and connect it with qualified buyers locally and globally.
We’re experienced advisors and dedicated advocates who prioritize your goals. With deep market insight and a proactive approach, we’re driven to deliver the best possible outcome for every client, every time.
Our track record speaks for itself: with over 850 closed transactions since 1995 representing more than $1 billion in sales volume, we have consistently demonstrated our ability to achieve exceptional outcomes for sellers across all Santa Fe neighborhoods and price points.
Why Choose The Lyon Group To Sell Your Property?
Unmatched Market Knowledge and Presence
The Lyon Group, in concert with Sotheby’s International Realty (the #1 brokerage in Santa Fe), maintains an unprecedented market share in the region. Our overall market presence hovers at approximately 28-30%, climbing to over 40% for properties sold above $1,000,000, and reaching approximately 64% for transactions above $2,000,000.
This dominant market position means we have unparalleled insights into current trends, buyer preferences, and valuation metrics that directly impact your selling strategy.
Our Proven Selling Process
Strategic Consultation and Property Evaluation
We begin with a comprehensive consultation to understand your goals, timeline, and specific needs. Our team conducts a thorough property evaluation, analyzing its unique features, current market conditions, and comparable sales to determine optimal positioning.
Custom Marketing Strategy Development
Based on your property’s distinctive attributes and target buyer profile, we create a tailored marketing plan that leverages both traditional and digital channels to maximize exposure to qualified prospects.
Professional Property Preparation
First impressions matter. We provide expert guidance on property presentation, including staging recommendations and minor improvements that can significantly enhance your property’s appeal and value.
Sophisticated Visual Content Creation
With over 90% of buyers searching for homes online, compelling visual content is essential. We employ professional photography, videography, and in select cases, immersive 3D virtual tours to showcase your property in its best light.As a seller client noted: “Their photography and videos presented the property better than we could have imagined.”
Strategic Pricing Implementation
Setting the right price is both an art and a science. Our pricing strategy incorporates detailed market analysis, property-specific advantages, and current demand patterns to optimize your position in the market.
Comprehensive Local and Global Marketing
Your property receives maximum exposure through high-impact marketing with targeted campaigns across social media, direct distribution to qualified buyers through the prestigious Sotheby’s International Realty network, and strategic local outreach through personalized communication with our extensive network of agents, past clients, and interested buyers.
Expert Negotiation and Transaction Management
From offer evaluation to final closing, we apply skilled negotiation techniques to secure the best possible terms while managing all transaction details with meticulous attention.
Post-Sale Support
Our relationship continues beyond the closing table with thorough follow-up and assistance with any transition needs.
Digital Marketing Excellence
With over 90% of buyers starting their search online, our digital strategy puts your listing in front of the right people fast—featured across Sotheby’s International Realty websites, syndicated to 100+ real estate sites worldwide, optimized for search visibility, promoted through targeted social campaigns, and amplified via email to our curated database of qualified buyers and top agents.
Why You Should Work With Us
Our Marketing Approach
The Lyon Group leverages a sophisticated multi-channel marketing strategy that combines the global reach of Sotheby’s International Realty with localized expertise and cutting-edge digital techniques:
Professional Visual Content
We collaborate with top photographers and digital media specialists to create stunning imagery that captures your property’s unique character. Our visual assets include:
Digital Marketing Excellence
With over 90% of buyers beginning their search online, our digital strategy ensures maximum visibility where it matters most:
Print and Traditional Media
For appropriate properties, we complement digital strategies with traditional media including:
Local and Global Network Leverage
Our extensive professional network amplifies your property’s exposure:
Neighborhood Expertise
When considering a real estate broker, assess not only their number of sales but also the location of their transactions. The Lyon Group has successfully represented sellers in all of Santa Fe’s distinctive neighborhoods, including:
Client Testimonials
Ready To Discuss Selling Your Santa Fe Property?
The Lyon Group is ready to help you achieve exceptional results for your Santa Fe property sale. Contact us to schedule a confidential consultation and property evaluation.
